Justin Bieber: New Face of Adidas
Is this really Justin Bieber or has Willy Wonka taken over?
Bieber has recently signed on to be the new spokesman for Adidas' NEO Label.
This seems eerily similar to Willy Wonka and the Chocolate Factory (you know, the one where master chocolateur Wonka hides golden tickets inside his chocolate bars and any child who finds said ticket will get a private tour of his chocolate factory).
Except, let's forward to modern day.
Bieber, who has built himself a nice business empire, tweeted out: "Big News! I'm now working with @adidasNEOlabel. Find my gold shoes online and u could bring them to me in person!!"
But more specifically, Bieber will be giving his fans a chance online to find the gold sneakers Adidas made for him to wear on his tour. For the next five weeks, Beliebers will have the chance to find a picture of Justin's shoes hidden online after they're given a special code. Then, Adidas and Bieber will drop clues online as to where to find them. Once a fan finds his gold sneakers, the fan has to go to the Adidas NEO Facebook page and enter the code. After the five weeks is up, two lucky fans will win an all-expenses-paid trip to Miami to meet Bieber himself.
See, I told you this reminded me of Willy Wonka.
So swag.
While I would've given Justin one unimpressed McKayla for capitalizing off Wonka, I don't want to receive any threats from Belieber fans... so I guess one reluctantly happy Strahan will do.
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